Most visitors to your site will want to know that your content is up-to-date. They feel reassured when they are viewing fresh, timely information. It makes them feel appreciated. You are not only giving them engaging content but you are giving them fresh content. Visitors like that. A web site that is current will attract new visitors and it will keep frequent visitors coming back again and again.
Think of your web site as a living, changing entity. A web site that never changes can be, well, rather boring. Even worse, its content can become outdated.
There are two solutions to this problem:
1) have a developer maintain the web site for you
2) use a Content Management System to keep the site up-to-date yourself
Whether you're a florist with new floral arrangements, a school with new classes or an artist with new paintings, a Content Management System will allow you to effortlessly add new content to your site to keep it fresh and interesting.
Most Content Management Systems have built-in blogs, pages and forums. Functionality such as calendars, galleries, and archives can be easily added as a plug-in or module.
If you're not the type of person who wants to spend time updating your web site (or you feel that you just don't have the time), having a developer maintain the site for you may be a better option.
Contact us for a free Content Management System evaluation. We'll help you to determine whether a Content Management System is the right solution for your business.